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Email account lifespan: How long accounts really last in 2025

Email accounts do not simply live or die on a fixed schedule; they persist as long as they remain accessible, deliverable, and useful for the business purpose they serve. This guide explains what email account lifespan means in practice, how providers and policies govern it, what risks shorten it, and exactly how to extend it […]

Inbox placement rate 2025: How to improve yours today

In today’s email-driven world, simply sending an email isn’t enough. You need your messages to land in the recipient’s inbox — not buried in spam, promotional tabs, or junk. That’s where inbox placement rate (IPR) comes in.

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